PENGARUH KEPERCAYAAN PADA KESETIAAN PASIEN YANG DIMEDIASI OLEH KOMITMEN HUBUNGAN DALAM INDUSTRI RUMAH SAKIT

Authors

  • Siti Nurfadillah Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
  • Waluyo Budi Atmoko Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
  • Ariefah Yulandari Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.

DOI:

https://doi.org/10.31001/cihams.v1i.58

Keywords:

Trust, Relationship Commitment, Patient Loyalty

Abstract

This study aims to examine patient loyalty. Patient loyalty is influenced by trust and relationship commitment. High trust and commitment will affect on patient loyalty behavior. The data collected by using questionnaires for the patients at PKU Muhammadiyah Surakarta Hospital in Surakarta with the cluster. The sampling technique used was the pur posive sampling of 200 respondents. This analysis used the regression analysis. The re sults of the study show that trust gives a positive effect on patient loyalty. Trust gives a positive effect on relationship commitment. Relationship commitment gives a positive effect on patient loyalty. Relationship commitment partially mediates the relationship between trust and patient loyalty.

Published

2020-11-24

How to Cite

Nurfadillah, S. ., Atmoko, W. B. ., & Yulandari, A. (2020). PENGARUH KEPERCAYAAN PADA KESETIAAN PASIEN YANG DIMEDIASI OLEH KOMITMEN HUBUNGAN DALAM INDUSTRI RUMAH SAKIT. Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS), 1, 254. https://doi.org/10.31001/cihams.v1i.58

Issue

Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Management Sciences 2020

Section

Book Abstract